When I was 15 years old, I picked up a video camera for the first time to make a backyard movie with my friends. We spent countless hours creating ridiculous stories, experimenting with in-camera effects, and teaching ourselves how to bring ideas to life on screen. At the time, we were convinced we would direct the next Star Wars.
More than a decade later, that same passion for storytelling still drives everything I do — but the way I express it has evolved. What began as a love for filmmaking has grown into a career focused on creative leadership, brand excellence, and building teams that create meaningful work together.
My background in video, photography, and graphic design all trace back to those early years of experimentation and curiosity. Over time, I discovered that the most rewarding part of the creative process isn’t just making great work — it’s helping others do the same. I love leading teams, developing ideas that feel just out of reach, and creating an environment where talented people can push each other to grow.
Whether I’m shaping a brand story, directing a production, or mentoring creatives on my team, I believe the best work comes from trust, collaboration, and a shared commitment to excellence. At the core of it all is the same thing that inspired me when I first picked up a camera: the desire to create something that connects with people in a real and lasting way.